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Assignment Objectives

• To provide a framework to enhance the customer experience.

• To set minimum standards in visual presentation, customer greeting and merchandising techniques.

• To establish a dynamic front of house at operational level

• To achieve quantifiable results.

Mechanic

A marketing expo was held at a central location with a day long programme for all management repeated over a five day period with some 800 delegates.

This featured a simulated restaurant split into several zones demonstrating best practice in food display, signage, point of sale, layout and customer service.

Each delegate was provided with an interactive session in each zone and a work book which became their action plan.

Involvement

Pre event was to:

• advise on the initial concept

• the construction of the programme

• mentoring the programme leader and designer

• editing the delegate materials

At the event:

• provide the keynote speech at the beginning of each day

• running breakout sessions

• assisting in the food zones with the interactive sessions